About us

The Pink Whale Boutique is proudly located downtown Jonesborough TN. Our brick and mortar and our local customers are the foundation of our collection, styles, events, and of course our success. This website (pinkwhaleboutique.com) is the logical extension of our shop and intentionally shows the exact same products at the exact same pricing. 

We may from time to time offer sales or special discounts to our local customer base or our online customer base, so be sure to join our mailing list to be the first to know when these specials are available. 

Pink Wale Boutique is woman owned, woman run, and woman focussed. Our desire to lead the aesthetic of our brand using our own personal styles as our guide for overall aesthetic. We strive to forecast seasonal style shifts and beat the newest trends to our racks. We are style leaders, and not style followers. 

Our team of garment shoppers are also our style guide experts. They will be available to assist in any way possible during your shopping experience...whether in-store or on-line. 

Our collection is built to ensure that there or pieces for every size, every shape, every age of woman with a modern chic sensibility. Please enjoy your shopping experience and drop us your feedback on our selections. We can't wait for you to build your own outfits from this seasons collection as we are eagerly planning for next season and beyond.

Thank you!